Family-owned since 2007

We started with one truck and a stubborn belief that moving shouldn't suck.

19 years and 12,400+ moves later, we still answer the phone ourselves, still pay our crews well above market rate, and still treat every move like it's the only one we have today.

2007Founded

12,400+Moves completed

38Crew members

4.9★Avg rating

Our story

A 19-year overnight success.

Haulmark wasn't supposed to be a company. Sofía was a logistics coordinator who got tired of seeing friends overcharged and ghosted by sketchy movers. She borrowed money from her dad, bought a truck, and posted a flyer.

2007

One truck, two movers

Founder Sofía Mendoza buys a 16-foot box truck and books her first job through a Craigslist ad. Profit: $84.

2011

First warehouse

Opens a 12,000 sqft facility in Bushwick. Storage division launches. Crew grows to 8.

2016

Long distance fleet

Adds three dedicated 26-foot trucks for cross-country moves. Coverage expands to all 48 states.

2020

Pandemic pivot

Built contactless moving protocols overnight. Kept every employee on payroll. Came out stronger.

2024

Hit 10,000 moves

Celebrated with a paid week off for every crew member and a barbecue that ran out of brisket.

2026

Where we are today

38 full-time crew, 7 trucks, 32 cities served, and an obsession with on-time arrivals that borders on unhealthy.

What we stand for

Three things we won't compromise on.

Treat every box like it's ours

We move things that matter to people. Heirlooms, first apartments, baby grands — the work isn't about furniture, it's about trust.

Radical transparency

Flat-rate quotes, itemized invoices, real photos of damage if it happens. No portal-only claims processes or fine-print surprises.

Pay & train our people well

Our crews are W-2 employees with benefits and real training — not 1099 contractors hired off Craigslist for a Saturday.

The crew that runs the crew

Meet the leadership.

We don't have a marketing department, an investor relations team, or a corporate hotline. Just four humans who really care about getting it right.

Sofía Mendoza

Founder & CEO

Started Haulmark in 2007 with a single box truck and a flip phone. Still answers the customer hotline herself when she's in the office.

Marcus Holloway

Operations Director

Former Air Force logistics. Plans every dispatch and route with military precision. Also makes the best office coffee.

Chen Wei

Head of Crew

Lead mover for 12 years before taking over crew training. Knows every truck, every tool, and every team member by name.

Aaliyah Brooks

Customer Experience

Runs the customer support team and the feedback program. If something goes sideways, she's the one who makes it right.